OnlyFans LTV Calculator
Estimate what a subscriber is worth over their lifetime, so you know how much you can spend to acquire one.
No signup. No email gate.
How it works
Enter your numbers
Your monthly subscription price, average PPV and tips per fan each month, and how many months a fan typically stays.
We calculate two figures
Monthly value (sub plus PPV plus tips) and lifetime value (that monthly value multiplied by average retention).
Use it as a ceiling
Any cost to acquire a subscriber below your LTV is profitable. Spend up to it, never past it.
What lifetime value tells you
Lifetime value, or LTV, is the total revenue an average subscriber brings you before they cancel. It is the single most useful number for deciding how much you can spend to win a new fan, because any promotion that costs less than your LTV is, by definition, profitable.
Most creators only look at their subscription price. But a $9.99 subscriber who buys $20 of pay-per-view and tips $10 every month, and stays four months, is worth far more than $9.99. This tool makes that full picture visible in one number.
How the math works
The formula is deliberately simple and transparent, with no black box:
Monthly value = subscription + average PPV per fan + average tips per fan.
Lifetime value = monthly value multiplied by the average months a fan stays.
So a creator charging $9.99 a month, selling $20 of PPV and earning $10 in tips per fan, with four-month average retention, has a monthly value of $39.99 and an LTV of roughly $160. That $160 is the most you can afford to spend acquiring one subscriber and still come out ahead.
Three levers that raise it
| Lever | Why it matters | Where to start |
|---|---|---|
| Retention (months) | The biggest multiplier; it scales every other number | Welcome message, consistent posting, real DM replies |
| PPV per fan | Turns subscribers into buyers | A priced ladder instead of one flat unlock |
| Tips per fan | Pure upside on top of subs and PPV | A clear tip menu with reasons to tip |
Retention is the strongest lever because it multiplies everything else: adding one month of average retention does more for LTV than a small price rise. For the pricing side, see our guide to setting your subscription price, and to drive cheaper signups, our OnlyFans promotion guide.
Use your net numbers
OnlyFans keeps 20 percent of everything you earn. Enter the amounts that actually land in your account, not the gross, so your LTV reflects real take-home revenue and your acquisition ceiling stays honest.
Frequently asked questions
What counts as a good LTV on OnlyFans?
Does this include the OnlyFans fee?
How do I increase subscriber lifetime value?
Why is lifetime value more useful than monthly income?
Is this financial advice?
Related tools
Want a team running this for you?
Analoxia handles pricing, promotion, content, and DMs for OnlyFans creators end to end, on a public 50/50 split with no lock-in. Apply and get a free profile audit first.